What is the Google Penguin Update?
Recently, Google has been frustrating bad SEO practices and as a result it has developed a new and improved update called Google Penguin 4 Update which has helped its online users to avoid spam search results that can be manipulated with flagrant and low quality content. The Google Penguin Algorithm is a modified and improved version of the well-known Web spam update. The algorithm that was updated and released on April 24, 2012, aims to boosts the results and efforts with the Panda update when it comes to comparing bad SEO practices and white hat SEO practices. Most webmasters who have uphold to ethical and good SEO practices have already received a much higher rankings for their online pages.
The Google Penguin 4 update has also affected webmasters who have done bad and manipulative SEO practices for a very long time and they are now receiving warning messages including “unnatural links detected” as well as having to suffer with a huge down grade with their web page rankings. But the question that remains with SEO webmasters and consultants is how the Google Penguin Update will influence or affect SEO. However, web experts and masters must now be cautious in their page optimization services because if they try to manipulate and deviate with white hat SEO practices then they might get detected and receive heavy penalties.
All website owners would have to compete just to have a higher ranking results than others. That is why some web companies have adopted manipulative SEO tactics that can be on their advantage just so they can outdo their competitors and rivals. But with the improved Web Spam Update, these webmasters can no longer use any manipulative content. The five roles of the new Google Penguin update are to increase the web rankings that have improved crawl ability, to decide if the web pages are incorporating some excessive industry jargon, to boost the rankings of web pages with great user experience, to scrutinize original web contents and promote or reward those with relevant and good information and to stop web-spamming or manipulative practices with the page rankings on search engine page results.
With the new Google Penguin update, back linking practices and tactics in sites that have no relevant information and content will no longer affect or influence search engine ranking mechanisms. Google will now provide great search visibility to sites that offer high quality and relevant content, and frustrate the web rankings or ratings of those with low quality and inferior content. Most SEO consultants and experts must make it clear that their picture and text contents contain relevant and useful information and details to users as opposed to accepting measures to appease the search engine spiders. The is because the web page contents that are helpful and useful to online users are now rewarded by the new Penguin update.